Post by Bong De Ungria.Hypermarketing3 on Facebook lookback campaignComment: Know your customer, surprise and delight him with what he wants (and when he does not expect it), and do so at virtually no cost to you. Create the buzz (word of mouth) and customer engagement to deliver the message quickly and effectively.Customer Insight: FB users post photos they like especially those that evoke great memories, feelings or advocacies.Done by Facebook using FB user's pictures using i-Movie type of program with filters selecting user photos according to criteria such as first

Instead of Shop Around the Corner and books, this could easily be Replacement Around the Corner and our job. Are you aware? Afraid? Prepared?The video below is the 2nd part of a 3 clip series. This is particularly educational because it dwells on some possible ethical issues about marketing, communications and competition.Be sure to watch the full video and then post your comment below. Based purely on the video, did Kathleen Kelly (Meg Ryan) or Joe Fox do anything that can be considered ethical? For Hypermarketing3 students,

Today, as we celebrate Segundina’s journey to heaven to join God, her Creator and Remigio, our dad and our beloved, we pause to reflect on how her life was part of ours.Segundina, Ding, Abogado De Ungria, served many roles in her 79 years here on earth. She was her family’s bunso, the dutiful daughter who took care of our Lola Papeng until Lola’s death, and there was no doubt she was Lola’s paborito. I now believe that the constant question- “Who’s your favorite?” started from this.She was the youngest sister

Dear Hypermarketing3 Student,You are about to be directed to a new hyper-unlimited experience.Here, there, anywhere… even classrooms and higher learning are no longer bounded by time, space and our physical presence.  At this time, a greater majority still prefer face to face interaction; there are now hybrid classrooms where live and virtual sessions are integrated; but really, true virtual learning is a couple of years away.However, there are times, when the virtual classroom is the only solution to ensure continuity of the process of learning.This is 1 such occasion. The

Among the many urban legends whose origins are unknown but which has made a profound impression in my life includes the supposed search by NASA for the best ballpen or fountain pen that can write in space.  Being scientists of the highest caliber, they knew that on earth, ink flows out of pen by gravity- and that  is not so in zero gravity in space. So what do they try to do? Create a pen that works in zero gravity. After so many prototypes failed, one newcomer of average IQ came

First Things First! Have a 20 Year Plan for the Brand Called You.To Increase the Success of Your Personal Brand, the first thing to do is to create a 20 Yr highly personal high performance marketing plan.There are 4 Options to listen to this lecture on-line:Option 1: Here is the youtube version of the  class lecture, the audio of which was recorded live last July 12, 2013 with the v60 AGSB Hypermarketing class. Pls. prepare to adjust the audio volume at some points as some of the audio is lower for

AGSB, the number 1 MBA Brand in the country? Says who? Watch this video and find out...Do pay special attention to the statistics cited starting the 7:40 mark onwards...  Why have so many aspiring business leaders chosen to use the AGSB brand to add equity to their own brands? Because, in the eyes of the student and perhaps to a greater majority of the business community, the AGSB brand is differentiated, superior and relevant. (Disclaimer- this is the author's opinion formed from his 4 years of studying

Wise men know that the enemy of the good is the better, and the competition of the better is the best!What does this mean? Oftentimes, we miss and don’t try to look for the better because we are hypnotized and made complacent by having the good. Or, we don’t aim for the best possible outcome because we already improved from good to better. In common lingo, we often hear: “Puede na ang puede na…”  The game of poker also uses the same logic of good, better, best as the basis

Now you know you are a brand- a personal brand with your name on it. And to you and your loved ones, you are the most important brand in the world.Want to be a great brand that stands out from the rest?The following case study shows the steps to develop and reinvent your personal brand.At the very minimum, you should have an original brand logo. Think of the greatest brands in the world: Apple, Google, Nike- what do they all have? A brand logo! The logo should mean something

Do you think you know 21st century marketing? Take this on-line pre-test, for free and find out. Click:https://testmoz.com/108389Be sure to use  your real name when you take the test as this also serves as proof of your attendance and class participation. If you use a wrong name, then you can take the test again.If you answer all 5 questions correctly, then you are indeed a marketing expert already. However, if you scored less than 3, then reading the following on-line lecture will help you become a marketing master!This 21st century