01 Defining Marketing for New Realities and the COSLA Template
Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application. Here is a completed COSLA video report uploaded on Youtube… This is from Celina Alviar, MBA, v97 COSLA Video, https://youtu.be/a7izhSN-4yo This is a 2 min COSLA Video from me... https://youtu.be/C_xsVjgjWMs Once upon a time I required 20 min COSLA videos. However, student submissions cannot be shown in class since there was not enough time. This is a sample of the same COSLA video with a 20 minute time limit. https://youtu.be/jy7x556aBcE Video is the
02 Developing Marketing Strategies and Plans
Noriel Bueno, MBA v95 COSLA video, 3 min https://youtu.be/YKDwj1zW9Eg
03 Collecting Information and Forecasting Demand
Pam Bautista, MBA, 3 min COSLA https://youtu.be/lEQfk0ehOI8 Jiah Pe Llamado, MBA https://youtu.be/DYtJB6QoTiM
05 Creating Long Term Loyalty Relationships
Ezekiel Castro MBA https://youtu.be/68o-3UYmKuM
06 Analyzing Consumer Markets
Thea David,MBA: v93 COSLA video, 3 min https://youtu.be/sgNPzPyTAlo EJ Buentipo v96 COSLA video, 3 min https://youtu.be/tMoyl4PhFHM Christine Francisco, MBA: https://youtu.be/dHPJH9dsNYg
07 Analyzing Business Markets
Gemima De Castro, MBA v93 COSLA video 3min https://youtu.be/TGOcLy6xclw Mark Alfren Loria, MBA https://youtu.be/lAvvDmOTr6s
08 Identifying Market Segments and Targets
Christine Grace C. Serrano, MBA: https://youtu.be/cu5TzWD-3Dg
09 Creating Brand Equity
Cza Ng, MBA v97 COSLA video, 3 min https://www.youtube.com/watch?v=bv0pCX-Zq2M Aly Mamuyac,MBA v93 COSLA video, 3 min https://youtu.be/SROxQtvsX_4 Abegail Cajayon, MBA https://youtu.be/hf1fp7U6_-Y Agus Sutiono Pamuji, MBA https://www.slideshare.net/salakbali/marketing-management-creating-a-brand-equity