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Basty Bantayan https://youtu.be/FETQvwyuXWY Denise Alexi Go https://youtu.be/MlkrQ9SHFzs

First there was AIDA- Awareness, Interest, Desire, Action (from Advertising and Sales Pioneer E. St. Elmo Lewis) Then this transformed to the 4A's- Awareness, Attitude, Act and Act Again (from Derek Rucker of the Kellogg School of Management)... Now, there are the 5A's: Awareness, Appeal, Ask, Act and Advocate (from Marketing 4.0 by Philip Kotler)... Marga Bellosillo https://vimeo.com/428467334 Gab Cabangon https://youtu.be/kBdkji9fImE

https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy Lance Timothy Lim: https://youtu.be/Yc_Mth6hoOg Mariel Lopez https://youtu.be/b3MgmHamn10

https://www.slideshare.net/josephdeungria/3-influential-digital-subcultures-youth-women-and-netizens Portia Brusas: https://youtu.be/M5QpIP1OAPg Luis Marcelo: https://youtu.be/gBtvX91dt3w

https://www.slideshare.net/josephdeungria/paradoxes-of-marketing-to-connected-customers   Paradox of Connectivity Published on Dec 12, 2016 How has social media impacted our lives in the way we connect and perceive others? Chris Arens, managing director of iMedia gives an insightful talk about the isolation principle and key ways brands can use this knowledge. https://www.youtube.com/watch?v=3q5fwQMvx3U&w Published on Nov 21, 2011Annalie Killian is Catalyst for Magic at AMP, and producer of AMP's biannual festival of innovation in business, leadership and technology: Amplify. Her blog 'Catalyst for Magic' where she shares her thoughts on bringing creativity and innovation to business, was recently named one

Please post your COSLA assignment links to your blog as comments below. Deadline is on or before 11:59 pm July 30 Sunday. Thanks!

Redefining Marketing in the Digital Economy   https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy

Digital Marketing vs. Traditional Marketing. Digital is like Trail Running- Wider, Softer, Road less Travelled. Easy to get lost if you stray away and forget your objective... After you read this, please comment with a similar picture and analogy below. Suggested format: Digital Marketing is like _______ because ____________. https://platform.linkedin.com/badges/js/profile.js