Once upon a time, a wise man said, "Mobile was important", as an emerging channel for marketing communication. Suddenly, everything converged on Mobile. Computing, Communications, Banking, Buying, Social Connections, Work From Home, Music, Research are now all available and primarily accessed through the Phone. For some time not too long ago,  it was widely accepted that "Mobile first!" when designing  any digital communication.  Now, more than ever, the world is shrinking to Marketing to Mobile only world.The new paradigm: Dont design marketign communications for the desktop, then adapt to mobile. It was the

You proabably heard it before. And you'll hear it again and again. Mobile Marketing is the way to go. Below is a 15 minute presentation shared by the best of the best in Philippine mobile industry, Brigette Villarin... https://youtu.be/btIYnxHQCuE

Great learning can sometimes come from the strangest places. Learn the simplest and greatest lesson of all, from the movie Doctor Strange. If your time is short, fast forward to 1 min 35 sec. https://www.youtube.com/watch?v=ChwIFGxJTgc Remember: It's Not About You! Humbling but true!

The class is more than a sum of its parts.  But when you have professionals doing the hard work and contributing their best, the class is a product of its parts! Am so blessed, thankful and proud of how our Digital Marketing class session went on today that I think that showing this as a benchmark for future classes to learn from is a great idea. I wasnt able to record the first 30 minutes of the class, but the rest of it was simply amazing! Jan 5 2019, 6th session (out of

Here is a publicly shared material on slideshare... [slideshare id=7248780&doc=howtoembed-110313073447-phpapp02] Here is a video I recorded using the "Record Meeting" function on Zoom meetings. You can easily do it! [youtube https://www.youtube.com/watch?v=mHmx3B3ZQl8&w=560&h=315]

There is a new paradigm for Marketing which is a direct consequence of power shifts to connected customers... [slideshare id=82669332&doc=marketing4-171124181751]   Here is the youtube video... https://www.youtube.com/watch?v=x7xna64M70o  

The most difficult part of teaching at the graduate school is giving a fair grade to each and every member of the entire class. Much anxiety is felt when people forget that grades are an imperfect, temporary, arbitrary but necessary measure of a performance for a specific period of time. PEOPLE are NOT GRADES and vice versa. The grade does not in any way reflect the value or worth of a person or his skill in a particular profession. Unlike a seminar where everything instantly ends after the last session’s exchange of

Its always great to acknowledge and learn from the best in class. I chose the excellent presentations from some of the categories. This recognition hopefully inspires the creators to even greater heights of excellence. These also serve as high standards and real examples for the next generation of students to emulate. By the way, all those included in the different categories are equally excellent. They are not arranged in any particular order. Best Blogs https://rkbmagis.wordpress.com/ https://32pearlst.wordpress.com/ https://arteficiojr.wixsite.com/website https://magelgarcia.wordpress.com/ Best Facebook Marketing Plan Videos MDG Salted Eggs https://www.youtube.com/watch?v=X4gY33s44Nw&feature=youtu.be https://32pearlst.wordpress.com/2018/01/26/whew-at-last/ Handicrafts by Franciscans https://www.youtube.com/watch?v=NX2tEsmKz2A https://thegrowthcenter983537560.wordpress.com/ Red Gloves Boxing Gym https://www.youtube.com/watch?v=1rigS085sRQ Siento Café https://arteficiojr.wixsite.com/website/single-post/2018/01/25/your-perfect-brew Mr. Liempo (created a full 10 step

What can you do with P500, a Facebook page, knowledge from completing 2 basic modules on Facebook blueprint, and the fact that it is a major course requirement. See below the output of v76 Digital Marketing class from professionals taking the MBA program of the Ateneo Graduate School of Business (December 2017 to January 2018) using the Blackboard digital platform...

[slideshare id=86392211&doc=lectureemailandwebsitebestpracticesinthephilippines2018slideshareedition-180119073125]