Surely you have experienced it- interacting with a pre-recorded but interactive voice message (while calling the bank or your telco) or a digital chat response while on a messaging app. Why is chat and artificial intelligence increasing in importance to the point of being mandatory rather than optional. One of the major reasons is this: Humans want answers quickly, all the time. They dont care if its 3 am in your part of the world or even if it is a holiday. If your office is closed and does not respond,

Assigned to Make a Marketing Plan? Why Sweat it when templates, based on key marketing concepts, can make it easier and comprehensive. Below are 2 templates that can be used... Template 1: A Problem Solving Marketing Plan. Create a USP Unique Selling Proposition that Takes Away the Pain in 11 Steps Solve Problems of your Customers! This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain. But not all customers have the same problem! Unique selling

How do Brands Win vs. Competition? By Zooming on a Compelling USP Unique Selling Proposing that Solves the PTM Primary Target Market's Problem or Pain better than competition. Watch this! https://youtu.be/6MzPWWfO7sI https://youtu.be/6C9ypGK91XM One of the run-away winners in the pandemic disrupted world is Zoom. Watch this video and find out why and how... https://youtu.be/p9YUjzmiiSk What happened to Microsoft Skype? https://youtu.be/hzsuYrptwKk In a related video, lets see another industry and company affected by the pandemic. https://youtu.be/oGMtbhvorQc In the comments section below, pls. post your reaction to the video focusing on why Zoom won the war (at least for now)... Pls.

This 48P Marketing Stethoscope approach is a simple but effective process to diagnose any marketing situation. View the lecture on youtube... https://youtu.be/HU02Fi1y5bg This is the slideshare version... https://www.slideshare.net/josephdeungria/be-a-marketing-doctor-and-get-to-the-heart-of-marketing-problems

Fr. Jerry Orbos, SVD, during his June 21 sermon commemorating Father’s Day, 100th day of lockdown (and for my parents, their 56th wedding anniversary) shared some reminders worth remembering during this game called life… Watch: https://youtu.be/6R4jiPQemMs “Be not Afraid” 10 Father’s Day Life Lessons  from Fr. Orbos Christianity is  the only major religion that refers to God as “Father” or “Abba”.And the Father loved us so much that He sent his only Son to save the world. So we are ALL in and ALL WIN in our Father's heart. “Do Not Be

Awkward. Unfamiliar. Strange. Hopeless? Promising! In the midst of the sudden transition to online learning, teachers and students are slowly finding the challenges and reaping the rewards of the next normal of learning. Make no mistake about it. We are at war! We are soldiers fighting the enemy that was the old. We are at the frontiers of a war that came before we were ready. We are the  frontliners of a new army of learners, battling ignorance and doubting Thomases, overcoming fears and unreliable internet connections. There is no turning

The Social Technographics Ladder is a quick but accurate measure of where you were, where you are, and where you will be going in a world disrupted by technology. Good references for understanding the ladder include: https://epicmc2.com/insights/technographics-ladder-social-media-success/ https://educationinnovation.typepad.com/my_weblog/2009/11/literacy-challenges-of-the-social-technographic-ladder.html If you are a Digital Marketing Student, pls. answer this quick survey... https://forms.gle/r29j5D85FxVmgv578

Where is the Philippines now in terms of Mobile, Social Media and E-commerce? One of the most-reliable sources of information for this has been the annual survey conducted by 2 global agencies: We Are Social and Hootsuite. The much-awaited results are released every January and includes the global and per country results. Here are the Jan.2021 headlines for the Philippines https://www.rappler.com/technology/internet-culture/hootsuite-we-are-social-2021-philippines-top-social-media-internet-usage Country details (Philippines) of this annual survey as of jan 2021 ... https://www.slideshare.net/DataReportal/digital-2021-philippines-january-2021-v01 These reports came from the 2021 global report that can be found here... https://wearesocial.com/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital For reference, here are

June 11: The World's Most Important Brand Has Your Name On it Who's The Boss? The Better Brand Memorable Session Certificate v79: Post your Session Certificates in this Jamboard https://jamboard.google.com/d/110yOY13gXGrdCVHvMERNv2yZV6ko4P9WoxRQPeE_JdQ/edit?usp=sharing Each student shall submit a Session Certificate of the his/her assigned chapter after the presentation of the COSLA video. Deadline is before the next class session. For More Info: https://profiabong.com/3m-making-marketing-memorable-with-session-certificates/

June 17: Video works! Great start on learning the theory of digital marketing and seeing how it applies to what we see everyday. New project: Let's make it memorable with Session Certificates! Primus! Our first session certificate! Class Session Certificate Jamboard! (Reporters have until next meeting to post their own version of the Session Certificate on the jamboard. Help us remember what you said with images!) https://jamboard.google.com/d/1vCHljwFVXTEopF5i8SDJKTvJpO7_nxDTMHCoZLOboyQ/edit?usp=sharing More info about the ZYX of Session Certificates here... https://profiabong.com/3m-making-marketing-memorable-with-session-certificates/ Digital Marketing Update. VCoach Log June 18: I remember what we did last night! Look!